In the framework of “October 2021: Breast Cancer Awareness Month”, the LifeChamps Associate Partner “Alma Zois”, the Association of Women with Breast Cancer of Thessaloniki (Greece), launched its annual awareness campaign, entitled “Sail for Pink”. Once again, LifeChamps stood among the official supporters of this year’s campaign, spreading the word of the “Sail For Pink 2021”, while it was also one of the official sponsors, gaining attribution to the website of Alma Zois, also putting its logo among other sponsors in promotinal materials of the campaign (advertisements, tangram puzzles etc.).
Moreover, in the framework of the “Sail For Pink 2021”, LifeChamps Project Coordinator, Prof. Panos Bamidis was invited as a special guest in the Press Conference of the campaing in the beginning of October, while members of the AUTH team attended the official launching event in the premises of Alma Zois.
In both circumstances, AUTH spreaded the message of LifeChamps, focusing on the invaluable contribution of the Association and its members in the collection of user requirements for patients’ mobile app, as well as the collaboration of the two sides for the piloting phase.
Later in October, LifeChamps and Alma Zois co-organised an online webinar on the use of new technologies and their role in the improvement of the QoL of breast cancer patients, where the patients mobile app was presented in order for the Alma Zois members to provide their feedback and further user recquirements.
Last, but not least, AUTH research team members participated in the online campaign of the “Sail For Pink 2021”, shooting their own message for the fight against cancer in a video for the social media.
