The project logo cleverly uses the international cancer awareness logo in order to visualize a cancer champion figure. The cancer awareness logo was introduced by Charlotte Haley, who had battled with breast cancer. The first concept was a peach-colored ribbon. Since then, many different types of cancer ribbons were designed, each with their own symbolic color. LifeChamps logo uses the lavender ribbon which represents cancer awareness. Figure’s hands are creating a semi-circle visualizing in that way feeling, sensitivity and positivity.